FOUNDED BY MOTOR ENTHUSIASTS FOR MOTOR ENTHUSIASTS
Mercedes-Benz’ current range is leading the way in a number of ways, including aerodynamics, intelligent headlights, driver safety, sensors and EV range. In quick order, the brand has created one of the widest EV ranges of any manufacturer. The EQ range comprises two high-end saloons, three crossovers and two full size SUVs. All feature class-leading interiors and battery range, with even the largest model, the EQS SUV claiming a range over 360 miles on a single charge. The range-topping EQS saloon will go on for another 90 miles beyond that!
Of course, Mercedes-Benz is also renowned for performance through its AMG partnership. AMG performance is available in all-electric models (including the EQS and EQE Saloons which glide from 0-60mph in just 3.5 seconds), as well as the throaty petrol-powered favourites, such as the latest Mercedes-AMG E 63 S 4Matic+ Saloon, which will rip from 0-60mph in just 3.4 seconds and keep on going to 186mph!
Whether you’re autobahn cruising, traffic light racing, adventuring or sitting-in-the-back-watching-TV-ing, Mercedes-Benz has something for you, and Harrington has you covered when it comes to financing your purchase.
A brief history of Mercedes-Benz
The Mercedes-Benz story reaches back further than any other car brand. That’s because Karl Benz patened the first internal combustion engine in 1886 and married it to a stagecoach converted by Gottlieb Daimler and Wilhelm Maybach later the same year.
In 1900, one of Daimler Motoren Gesellshaft (DMG)’s directors, Emil Jellinek, ordered a small run of racing cars to be built to his specification, powered by Benz’s engine. Jellinek had named the engine after his daughter – Mercedes. He insisted that the cars – to be built by Maybach – were named Daimler-Mercedes. The subsequent racing cars were known as the Mercedes 35hp and became famous in motorsport.
Jellinek competed in a race in Nice in 1899, driving under the pseudonym “Monsieur Mercedes” in an effort to give him more of a noble air than ‘Jellinek’ would have. It is at this event that many believe the Mercedes-Benz brand was born. That said, and despite ‘Mercedes’ being re-registered by DMG in 1901 as a protected trademark, the first Mercedes-Benz branded vehicles weren’t produced until 1926. This followed the merger of Gottlieb Daimler’s companies into the Daimler Benz company.
Karl Benz remained on the Daimler-Benz board until he died in 1929.
Yes, Mercedes-Benz built vehicles for WWII. Throughout the 1930s, Daimler-Benz produced the Mercedes-Benz 770, infamously becoming a favourite of not only the Nazi party, but also Fascist Italian leaders and Japanese officials alike.
From 1937, Daimler-Benz focused production on the war effort, and by 1942, had largely ceased producing automobiles. The company produced engines for aircraft, tanks and submarines; parts for German arms; and a range of military transport vehicles.
In 1998, Daimler-Benz merged with Chrysler Corporation. The newly formed business was valued at US$38billion – at the time, the largest ever cross-border deal in the world. However, the deal was met with derision by shareholders, who claimed it was more a takeover of Chrysler by Mercedes-Benz than a merger of equal partners. Investors sued the company, settling in 2003 for US$300million.
The merger was intended to create a similar family of shared platforms to that of VW Group, but DaimlerChrysler only executed this across a small number of models, including the Chrysler Crossfire, based on a Mercedes SLK platform and using a Mercedes engine, and the Dodge Sprinter, a van based on the Mercedes-Benz Sprinter.
In the early 2000s, while Daimler continued to prosper, Chrysler was failing badly. By 2007, DaimlerChrysler was actively looking for a buyer, and sold the Chrysler brand to Cerberus Capital Management in May of that year. DaimlerChrysler returned to Daimler AG.
In 2019, Daimler AG announced that Mercedes-Benz – until then a product brand – would be spun off into a wholly owned subsidiary, Mercedes-Benz AG, to manage the Mercedes-Benz car and van business (Mercedes-Benz trucks and buses would remain under the oversight of Daimler Truck subsidiary.)
Mercedes-Benz has introduced numerous technological innovations to the automotive industry, including:
- honeycomb radiator
- float carburettor
- brakes on all four-wheels
- diesel-powered cars
- direct fuel injection
- safety-cell/crumple zone construction
- traction control
- anti-lock braking
- pre-tensioned seat-belts
- electronic stability programme (ESP)/brake assist.
The Mercedes-Benz brand
In 1909, Daimler Motoren Gesellschaft (DMG) registered both three- and four-pointed stars as trademarks, but only ever used the three-pointed version. The star symbolised Gottlieb Daimler’s aspirations for universal transport – on land, water and air.
- Jeremy Clarkson
- Chris Harris
- Princess Diana
- Michael Jackson
- Julio Eglesias
- Grace Kelly
- Yul Brynner
- Sophia Loren
- Ralph Lauren
- Jennifer Aniston
Quotes about Mercedes
“I like Mercedes because my wife has been in two big accidents and emerged without a scratch, thanks to the safety of these cars.” Nobu Matsuhisa
“Oh Lord, won’t you buy me a Mercedes-Benz. My friends all drive Porsches, I must make amends. I worked hard all my life time, no help from my friends. Oh Lord, won’t you buy me a Mercedes-Benz.” Janis Joplin
“Mercedes does beautiful work, absolutely.” Sebastian Thrun
“I spent my first paycheck on a vintage Mercedes.” Jennifer Aniston